1. Place the ezine sign-up form on your web site
Don t make people hunt for your ezine sign-up form. Make it as obvious as possible -- most marketing experts say the top right-hand corner of the page gets the best results. And make it easy to sign-up. All you need is a first name and email address. If you ask for more, you may lose potential subscribers.
Be sure to put your sign-up form on every page of your web site. Consider: you have no guarantee that your web site visitors will remember you or come back to your site. One of your web site s primary objectives should be to gather ezine subscribers. Once people have subscribed, you have them till they unsubscribe. That s huge marketing potential. And they don t have to search around to find you again.
2. Include your ezine in your email signature line
You never know where your email messages will end up. They could be forwarded numerous times to many people. So add an attention-grabbing description of your ezine in your email signature line with a link or instructions for people to sign up. Include it on *every* email you send. As an example, my email signature line currently reads: "Would you like to use the power of writing to attract more clients? Get FREE weekly tips at www.redpepperwriting.com/ezine.htm."
3. Ask people to forward your ezine to others
Your subscribers signed up because they find your ezine valuable. Ask them to make a gift to their colleagues by forwarding your ezine to their colleagues. You can even make it formal and give away a special report or other bonus when people refer your ezine to others.
4. Submit your articles to public forums
There are hundreds of article distribution sites online that you can submit your ezine articles to for extra exposure. Some ezine publishers use these articles in their own ezines, which means you get even greater exposure. And submitting your articles positions you as an expert, thereby reinforcing your professional reputation.
You can also submit articles to print journals and magazines. The key is to find out what your subscribers read and then submit to those publications. Just make sure you check out each publication s copyright laws first; you don t want to give up any of your publishing rights.
Submitting articles can take a lot of time and effort. We strongly recommend you hire a Virtual Assistant or use software that submits articles automatically.
5. Submit your ezine to ezine announcement lists
You can find numerous ezine announcement lists on the Internet, some of which allow you to submit your ezine as often as once each week. Again, this process can take some time and effort.
6. Mention your ezine on your business card
Don t let the back of your business card go to waste. Include a brief description of your ezine and a short link people can use to get more information and sign up.
7. Trade ezine recommendations
Know someone who targets the same audience you do? Ask if they ll do an ezine recommendation-exchange (as long as they re not a direct competitor). You can make the recommendation in the ezine itself, or even better, you can include the sign-up form for each other s ezines on the thank you page that people see after they sign up for your ezine.
Getting ezine subscribers doesn t have to be difficult. By making a few small changes or additions to what you re already doing, you can increase your subscriber list exponentially.
ABOUT THE AUTHOR
Yara Nielsenshultz, Chief Pepper for Red Pepper Writing (www.redpepperwriting.com), teaches ambitious coaches, consultants, and other solopreneurs how to use the power of writing to get more clients and make more sales. For free weekly writing tips, click here.
Copyright 2006 Red Pepper Writing. All rights reserved. You may reprint this article as long as you include the entire Author Bio, unchanged.
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